• 10 Rules for More Effective Advertising
  • Ten Rules for More Effective Advertising
  • 50 Creative & Effective Advertising Examples | …

By Randall Beard, Global Head, Advertiser Solutions What makes a great ad

Ads Online Advertising | Effective Professional Advertising

Comparative Advertising- How effective is it? | Brand …

Study: Subway's Advertising Most Effective in | News - …
It's important to advertise for obvious reasons. To let people know your company exists and what you can offer. Many companies are going online. Sites like Living Social, Groupon and Facebook are bringing in new traffic to a company's web site and in-person, but advertising in television, radio and print are still just as effective. There is still a huge amount of the population that turns to TV, radio, billboards and print ads for information. Offering people a hand out or letter in the mail gives them something they can bring home or keep with them serving as a constant reminder that the company exists and offers something to benefit the consumer. A good example of a handout or letter can be found in money saving magazines. Coupon or clipper magazines offer deals from companies with two-for-one or buy one, get one free coupons. These coupons not only offer people a way to save money but are a physical piece of paper that helps drive people to come into the business helping boost traffic, sales and one-on-one customer service. Websites like Groupon and Living Social also help companies increase traffic to their websites and in store, even if that means an online business, and allow a business to practice personal customer service.

Top 10 Tips for an Effective Advertising Campaign | …

Simple tips to make sure that your business´s advertising is as effective as possible.
In many commercials, advertisers use music or other sound effects to make a product seem more appealing. For instance, sound can make toys appear more life-like than they actually are. Music can also add hints of excitement and joy to a product and its appeal.

 

Advertising Strategy: Most Effective Advertising …


It happens far too often—you see an advertisement or bill board for a drink, a hamburger, or other item and when you do go out to buy it, the product ends up being half the size of what you expected. This is an example of scale, when the advertiser makes a product look bigger or smaller than it actually is.


- The price appeal tactic makes consumers believe that they are receiving something of higher or additional value at a lower price. Common examples of this are percentage discounts. This technique is especially effective in urging consumers to buy a product even if they originally had not planned to. The danger here is that using price appeal in advertising could trigger a price war among competitors.


Cheap and Effective Advertising for Small Businesses

We hear them on the television and radio, we see them on billboards, in newspapers and magazines, and we get them in letter and email form; advertising is everywhere. Why? Because it is vital to help a company survive in an ever growing and competitive world. Behind these ads are messages and images that help the average consumer choose whom they spend their money on or with. But advertising is more than just a catchy tune that gets stuck in your head or a bright image that catches your eye; it's the way a company tries to communicate with the consumer.