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Considerable public concern has arisen over the issue of media diversity, as it is generally accepted that mass media has strong social and psychological effects on viewers. Film and television, for example, provide many children with their first exposure to people of other races, ethnicities, religions and cultures. What they see onscreen, therefore, can impact their attitudes about the treatment of others. One study found, for instance, that two years of viewing Sesame Street by European-American preschoolers was associated with more positive attitudes toward African and Latino Americans. Another study found that white children exposed to a negative television portrayal of African-Americans had a negative change in attitude toward blacks. (Diversity in film and television: MediaScope)

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Throughout the course of recent history, American popular (pop) culture has been defined and characterized by the innovations surrounding the television. Television has the potential to disseminate information to millions of people in a way that no other medium of exchange can match. As a direct result, mass media has become increasingly entwined with television and less so with newspapers, magazines and other print sources. Television, whether it's the news, sitcoms or dramas often gives people insights into worlds that are unfamiliar and vastly different from their own. In fact television can be the only exposure that some people have to other worlds and/or different parts of society. Consequently, the content and portrayal of people on television becomes extremely important as it is possible to heavily influence the thoughts and beliefs of a large number of impressionable viewers most notably children who most often have no frame of reference. According to MediaScope, a column that monitors diversity in television:

 

Sudden Impact (1983) - Quotes - IMDb

I provide advice about how to write novels, comic books and graphic novels
Baan Dek Foundation is applying to MIT Solve in order to scale up our Digital Superheroes Academy Program and reach as many marginalized children as possible with extremely high-quality essential knowledge and skills. By becoming a Solver, we will leverage our tested and proven Superheroes Academy with MIT Solve's extensive expertise in information technology. We are a very collaborative organization, and this partnership in particular carves out a clear path to high-impact social change.

[Callahan dares a crook to shoot his hostage] Harry Callahan: Go ahead, make my day.
The Digital Superheroes Academy will be brought to scale in order to reach as many populations of marginalized children as possible. It will be implemented by Baan Dek Foundation's Social Workers and Teachers, and also by other partner NGOs elsewhere in Thailand and throughout Southeast Asia, beginning with a focus on migrant children in Thailand.