• Coca-Cola and PepsiCo Race for Greener Bottles - The …
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Marketing and Advertising The marketing skills that these companies possess are the reason both Coca-Cola and Pepsi are so successful....

How Pepsi Lost Cola War Against Coke - Business Insider

Coke, Pepsi and the new front in the cola wars - CBS News

Coca Cola vs. Pepsi - statistics and comparison of the two stocks (KO, PEP)
TCCC’s other popular soft drinks brands offered around the globe includes Beat, Canada Dry, Canning’s, Cheers, Cherry Coke, Citra, Diet Barq’s, Diet Coke, Fanta, Limca, Sprite and Vault.
Coca-Cola Live Positively
water stewardship:
reduce, recycle, replenish
energy efficiency - climate protection:
reduce, refuel, regeneration
sustainable packaging:
reduce, recover, reuse
healthy communities:
economic opportunities, corporate giving, education, HIV/AIDS, disaster relief, environmental initiatives
Sustainability Reports

Global Reporting Initiative

UN Global Compact
The Battle for the Green Bottle
In 2009 Coca-Cola began selling Dasani water in the United States in bottles made with up to 30% plant-based plastics.

Coke, Pepsi and the new front in the cola wars

The steps taken were intended to reinforce that Crystal was a completely different formula and brand from Pepsi-Cola.


Even though the battle between Coke and Pepsi may be never ending, it is certain that the future for them is sweeter than ever.
By:
Chris Gertz-Rombach
Lynn Pham
Jordan Nason
Camolthip Sambandaraksa
Emanette Peniche

Today's Market
While companies continue to market their best selling “staple” beverages, we are seeing a growing trend to diversifying the drinks sold by companies.

 

Competitive Strategies for Coca-Cola and PepsiCo …

At the end of 2010 Pepsi and then Coke bought the large majority of their bottling network in an effort to try and cut costs.
The Coca-Cola Company (KO) and PepsiCo () are two of the premier global consumer brands. Both companies have been around for more than 100 years and sell billions of dollars of product annually.


Pepsi War
SWOT Analysis
International Marketing
Coke: The Evolution of an American Icon
123 years of history marketing brands, slogans, commercials, and a worldwide distribution network

World's largest beverage company with nearly 500 brands and more than 3,000 products

Coke has used over 45 different slogans throughout the century, including:

Coca-Cola was the first commercial sponsor of the Olympic games, at the 1928 games in Amsterdam, and has been an Olympics sponsor ever since.
The Pepsi Cola Trademark
Global Social Media and Marketing
"Show Me Your Idea"
Created in China, in 2006, participants had to write and post their screenplays for Pepsi spokesman and famous pop singer Jay Chou.


Competitive Strategies for Coca-Cola and PepsiCo Companies

In essence, the companies were trying to increase the whole market pie, as the market-shares war seemed to get nowhere. This was because both the companies came out with contradictory market share figures as per surveys conducted by their respective agencies - ORG (Coke) and IMRB (Pepsi). For instance, in August 2000, Pepsi claimed to have increased its market share for the first five months of calendar year 2000 to 49% from 47.3%, while Coke claimed to have increased its share in the market to 57%, in the same period, from 55%.

Media reports claimed that the rivalry between Coke and Pepsi had ceased to generate sustained public interest, as it used to in the initial years of the cola brawls worldwide. They added that it was all just a lot of noise to hardsell a product that had no inherent merit.

Pepsi vs Coke: The Power of a Brand | Design Shack



In the end, 28,000 Internet users submitted scripts, 690,000 posted on boards, and 5 million users voted online

Shaun Rein, founder and managing director of The China Market Research Group: “The reason why digital interactive marketing campaigns like the Pepsi Creative Challenge work is that they add value by creating a mechanism for consumers to get involved"
Interview
Deryck Van Rensburg
Consumer Expression
Marketing strategies concentrate less on impression and more on expression through a brand

Joe Tripodi (Coke CMO) comments: “Perhaps the most consequential change is how consumers have become empowered to create their own content about our brands and share it throughout their networks and beyond.”

“Liquid and Linked”
Coca-Cola and most soft drinks can be found almost anywhere.

Pepsi vs Coke: The Power of a Brand

Coke is sold in over 200 hundred countries but the Coca-Cola Company does NOT market their products to North Korea, Cuba, Burma, Iran and Sudan.
Differing Strategies
Differing Strategies
CONCLUSION
A Focus on Beverages and the Global Market
Although Pepsi and Coke dominate the Carbonated Beverage Market, both have different approaches in how they manage their brand, marketing, strategies, and corporate social responsibility.